UK-London: Administrative services related to tourism affairs.

Section I: Contracting Authority

I.1) Name, Addresses and Contact Point(s):
British Tourist Authority
Upper Ground Floor, 1 Victoria Street, London, SW1H 0ET, United Kingdom
Tel. +44 075781067, Email: alia.trevanion@visitbritain.org
Contact: Alia Trevanion
Main Address: https://www.visitbritain.com
NUTS Code: UKI

I.2) Joint procurement:
The contract involves joint procurement: No
In the case of joint procurement involving different countries, state applicable national procurement law: Not Provided
The contract is awarded by a central purchasing body: No

I.4)Type of the contracting authority:
Body governed by public law

I.5) Main activity:
Recreation, culture and religion

Section II: Object Of The Contract

II.1) Scope of the procurement

II.1.1) Title: BTA926 Chinese Travel Partner OTA
Reference number: BTA926

II.1.2) Main CPV code:
75125000 - Administrative services related to tourism affairs.


II.1.3) Type of contract: SERVICES

II.1.4) Short description: VisitBritain is seeking an OTA partner un China to work with during 2018 through 2020 to encourage Chinese consumers to travel to Britain.

The activity will have a 360 degree marketing approach, encompassing everything from specific tactical campaigns, which have impact at every stage of the consumer journey, from inspiration through to consideration, planning, booking and advocacy. The OTA should also have the capability to create and produce new British tourism products, based on VisitBritain priorities. The activity must align with VisitBritain's global brand campaign and this will be visible at every consumer touchpoint.

II.1.6) Information about lots
This contract is divided into lots: No

II.1.7) Total value of the procurement (excluding VAT)
Value: 3,000,000

Currency:GBP

II.2) Description

II.2.2) Additional CPV code(s):
Not Provided

II.2.3) Place of performance
Nuts code:
UKI - LONDON

Main site or place of performance:
LONDON


II.2.4) Description of the procurement: VisitBritain is seeking an OTA partner in China to work with during 2018 through 2020 to encourage Chinese consumers to travel to Britain.

The activity will have a 360 degree marketing approach, encompassing everything from specific tactical campaigns, which have impact at every stage of the consumer journey, from inspiration through to consideration, planning, booking and advocacy. The OTA should also have the capability to create and produce new British tourism products, based on VisitBritain priorities. This activity must align with VisitBritain's global campaign and this will be visible at every consumer touchpoint.

II.2.5) Award criteria:
Quality criterion - Name: Market relevance of company / Weighting: 20
Quality criterion - Name: Reach / Weighting: 20
Quality criterion - Name: Tactical Marketing / Weighting: 12
Quality criterion - Name: Brand Marketing / Weighting: 13
Quality criterion - Name: Product development & distribution / Weighting: 10

Cost criterion - Name: Funding / Weighting: 20
Cost criterion - Name: Additional support / Weighting: 5


II.2.11) Information about options
Options: No


II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: No


II.2.14) Additional information: Not Provided


Section IV: Procedure

IV.1) Description

IV.1.1)Type of procedure: Innovation Partnership


IV.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement: No


IV.1.6) Information about electronic auction
An electronic auction has been used: No

IV.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No

IV.2) Administrative information

IV.2.1) Previous publication concerning this procedure
Not Provided


IV.2.9) Information about termination of call for competition in the form of a prior information notice
The contracting authority will not award any further contracts based on the above prior information notice: No

Section V: Award of contract

Award Of Contract (No.1)

Contract No: BTA926 Chinese OTA Partner
Lot Number: Not Provided
Title: Not Provided

A contract/lot is awarded: Yes


V.2) Award of contract

V.2.1) Date of conclusion of the contract: 13/03/2018

V.2.2) Information about tenders
Number of tenders received: 1
Number of tenders received from SMEs: Not Provided
Number of tenders received from tenderers from other EU Member States: Not Provided
Number of tenders received from tenderers from non-EU Member States: Not Provided
Number of tenders received by electronic means: Not Provided

V.2.3) Name and address of the contractor

The contract has been awarded to a group of economic operators: No

Contractor (No.1)
Shanghai Ctrip Commerce Co., Ltd.
Building 18, Sky SOHO, 968 Jinzhong Road, Shanghai, 200335, China
NUTS Code: UKI
The contractor is an SME: No

V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: 621,158
Total value of the contract/lot: 621,158
Currency: GBP

V.2.5) Information about subcontracting
The contract is likely to be subcontracted: No

Section VI: Complementary information

VI.3) Additional information: To view this notice, please click here:
https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=306285675

VI.4) Procedures for review

VI.4.1) Review body
British Tourist Authority
Upper Ground Floor, 1 Victoria Street, London, SW1H 0ET, United Kingdom

VI.4.3) Review procedure
Precise information on deadline(s) for review procedures: Not Provided

VI.4.4) Service from which information about the review procedure may be obtained
Not Provided

VI.5) Date of dispatch of this notice: 14/03/2018